The Truth About (organic) Juice!

Why Organic?

Do you often feel like you spend so much money on juice as it is, why would you spend even MORE to make sure it’s organic? Read on and maybe become enlightened!

At this point, I think we all know the benefits of cold-pressed juice in our day to day lives. After all, it’s 2018, and juice shops have been popping up left and right – making it easy for us to get our veggies in while on the go. There may be many different reasons for your interest in and commitment to cold pressed juice: it is refreshing and packed with essential vitamins and minerals, it’s a fast and easy way to make sure you are getting enough fruits and vegetables into your diet, and it’s a sure way to jump start your journey to a healthier you! Whatever the reason, we are glad you’ve joined the juice movement! BUT! There is one very important element of cold pressed juice that is often overlooked.

What’s that you ask?
The old organic versus non-organic struggle!

To refresh:

certified organic means that products are free of synthetic additives like pesticides, chemical fertilizers, and dyes, and must not be processed using industrial solvents, irradiation, or genetic engineering, according to the USDA.

Also, seeds and transplants must be chemical free and fertilizers must be natural. Animal products labeled organic cannot be treated with any kinds of antibiotics, medications or growth hormones and must be fed with organic feed (Eating Well). There is a bit of controversy about whether or not organic products are actually “healthier” for you despite many studies showing that fruit and vegetable products grown organically contain a significantly higher percentage of nutrients such as vitamin c, antioxidants, zinc, and iron. Regardless, one fact that nobody seems to dispute is that choosing organic products lowers your exposure to highly toxic pesticides and chemicals, which have been linked to various types of disease and illness. Organic products are often more expensive than conventional ones because organic farming is much more labor intensive, due to the lack of pesticides. Furthermore, it is expensive for farmers to maintain their organic label, as many organic producers have less supplies due to the fact that their products spoil more quickly (because no pesticides or additives, see the trend?).

Back to the question at hand, why should you always make sure your cold-pressed juice is certified organic?

Regardless on your stance of organic vs. non-organic (“haven’t you ever heard of the Dirty Dozen and the Clean 15 lists?” you may ask), it is extremely important that cold-pressed juice is bought organic because of the high pressure process that the produce is going through in order to get you your fresh squeezed, cold pressed, juice.

To understand, we should take a look at how exactly cold-pressed juice is, well, pressed. Cold pressed juice is made with a special juicer that uses a hydraulic press and slow pulverizer to juice the fruits and veggies. This kind of juicer is different from the more familiar, centrifugal juicer, which generates heat. Cold pressed juice can help ease the strain of detoxification on your body. They’re chock full of nutrients that are geared towards fighting toxins and boosting immunity and health. Cold pressed juice is so potent and instantaneous because it lacks the fibrous pulp of the whole fruits and vegetables. Since the body doesn’t have to break the fiber down in the digestive system before being able to be used, cold pressed juice is like a lightning bolt to the system. The nutrients immediately enter the body and start getting to work.

So, you drink cold-pressed juice vs. that heated, highly processed stuff – good work! However, when you’re buying non-organic cold pressed juice, you are mainlining toxic pesticides directly into your system (yuck). You see, in cold-pressed juice, the product is bottled, sealed and put in a large chamber, which fills with cold water and applies a crushing amount of pressure to inactivate pathogens. Cold-Pressed juice that you find in bottles starts out by using huge hydraulic presses that press fruits and veggies through fine mesh getting out all of those delicious nutrients and leaving only the pulp of the fruit. When the extraction process is done, you get naturally vibrant juice, that is bottled and High Pressure Processed. So if you are choosing to invest in a juice, why would you choose one that basically presses the most concentrated form of pesticides and chemicals into your body? Especially when some pesticides have been linked to a plethora of diseases and conditions. So yes, buying organic may be a tad more expensive. But in the long run, with a bit of a heftier investment now, you are choosing to save later, choosing your health over a lower price.

 

So when that juice craving kicks in, don’t fight it! But make sure to look for the certified organic sign to be sure you are giving your body the very best it deserves!

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